Anyways, what does "context" mean? My favorite definition comes from the Merriam-Webster's dictionary:
Context: "The interrelated conditions in which something exists or occurs"
"Context" within the context (lol) of analysis can be summed up with the classic, yet to-vague-to-be-helpful saying: "see beyond the tree and into the forest." That is, understanding the broader strategic implications more localized analyses/data may influence or be influenced by. Context is particularly important for synthesizing the "why" when conducting analysis.